Personalisation is easy with Laposta’s intuitive interface. You can add a personal touch to your correspondence, without any prior programming experience.

Personal Marketing

Address your subscribers by their first name and give all email marketing a more personal feel. Because every subscriber’s profile contains an unlimited number of fields, you can personalise by an unlimited number of attributes, like age, hobby, or home town.

By using conditional content you can personalise your newsletters even further. You decide which sections are shown (and which are hidden) to whom, by focusing on your subscribers’ interests.

The advantages of a personalised approach:

• Elevate your open rate;
• Maximise your retention rate;
• Encourage involvement;
• Strengthen the bond/loyalty.