Why is email marketing one of the most efficient and effective type of online marketing?

  • It is fast and easy
  • It is very affordable
  • The results are immediate

You are not the only one ready to get started with email marketing.  Here you find the nine most important points of attention, for everyone who is ready to jump on the email marketing bandwagon.

 

1. Rules and Reputation

Know that you can only legally send newsletters to existing customers and/or subscribers who have given their explicit permission for that. 

  • Laposta always follows the rules of the law.
  • We check every new account and new contact list.
  • We scan the content and results of the newsletters sent with our application.

By doing this we have grown an excellent sender reputation which we are proud of. Our users benefit from this as well!

 

2. Company Data Protection

We have set up a strong privacy statement at Laposta, ensuring that:

  • Your company data (subscriber data, newsletter content, statistics) are safe with us.

  • Your data are extremely secure.

  • Your data remains your property; we never pass them on to third parties.

 

3. Import Subscribers

Importing subscribers is fast and easy with an Excel import or with an API link to Laposta. Add other data about your subscribers as well and not only their first and last names. 

This allows you to personalise newsletters and section your contact list. Add your subscribers’ birthdays and send birthday mails.

 

4. Special Links

Link Laposta to other programmes, such as:

  • WordPress
  • WooCommerce
  • Google Analytics

This allows you to directly import and synchronise subscribers’ data and to see how many visitors (and conversions) to your website came from your newsletter.

 

5. Registration Forms

With Laposta there are several ways in which you can get people to subscribe to your newsletter via a registration form.

  • Place a registration form on your website and subscribers are automatically added to your contact list.
  • Place a link on your website, social media posts, emails and refer people to your registration form.
  • Design and create your own registration form.

Laposta helps you keep your contact lists up to date by adding an unsubscribe link as standard at the bottom (legal requirement) and by removing contact with an invalid email address.

 

6. Profile Enrichment

With profile enrichment we mean that you allow your subscribers to view and change their own details. You can do that with a link in your newsletter. This brings them to a change request form which you can easily design yourself.

 

7. Templates

Create consistency with templates. Use the same template every time you create a newsletter or use several templates for every type of newsletter or if you use your account for multiple senders. You can save as many templates as you want to your account.

There are several ways to create templates in Laposta:

 

8. Six Steps to a Professional Newsletter

Use our Roadmap to add text, images, videos, links, and social media in six easy steps. 

These are just a few of your many options:

  • Review your newsletter before you send it with our Preview option.
  • Send a test mail to yourself and others to see what your newsletter looks like in different email programmes.
  • Send your latest newsletter to subscribers joining later.
  • Place your finished newsletter on your website.
  • Place your finished newsletter on Facebook, Twitter, and/or LinkedIn.

 

9. Monitor the Results

The results of your newsletters are visible immediately and in real time. Your first statistics come in as soon as you send your newsletter.

As your subscribers respond to your newsletter, you can view your:

  • Acceptance rate
  • Open rate
  • Click rate
  • Unsubscribe rate

Laposta also keeps the statistics for every contact list and subscriber.

Tip: do you want to protect your subscribers’ privacy by not monitoring everything they do? Then you can simply change the tracking settings in your Laposta account.