Add a personal touch to the way you communicate with your readers. Set up a birthday campaign in Laposta and wish your subscribers a happy birthday. 

Hip Hip Hurray!

Help make your subscribers’ birthday special, by congratulating them personally on their big day. All you need is to set up a standard email automation with a message that you personalise using variables. You can send this email on the day itself or a few days earlier.

There are several variables you can apply to your standard email, such as:

• Address them by personal name
• Their age in years (or candles, springs)
• The day and date

What Do You Need?

Of course, you will need to ask your subscribers to fill in their birthdays when they sign up. Once they have provided you with that information, the birthday automation is set up in 6 easy steps. Place it in your task planner and start celebrating together.

Tip: you can use the birthday campaign for other purposes as well. What about sending someone an email a few days before their contract runs out or before a scheduled appointment?