By using conditional content in your newsletters, you automatically make them more personal. Without giving yourself any additional work, you send targeted content based on the preferences and features of your subscribers. This option is available for all subscribers, also those with a free account.

What Is Conditional Content?

Conditional content, sometimes referred to as dynamic content or variable content, is a section of your newsletter that you do not want to show to all subscribers. You can send it to readers of a certain age or in a certain area only, for example. That allows you to directly address multiple target groups with only one newsletter.

Applying Conditional Content

Using conditional content in your newsletters could not be easier. You make one newsletter containing of multiple blocks. You tell the application per block who should be able to see it. It could be everyone, but also only a certain group of subscribers that has a particular interest, for example. Without having to create several separate newsletters, you can target different groups of readers with just one.