Although both Mailchimp and Laposta are email marketing platforms that allow you to send newsletters for free, there are quite a few differences. More and more, Laposta is being recognized and used as a Dutch alternative to Mailchimp. We also receive many questions about this. That’s why we’ve listed some of the key features for you.

1. Free: up to 2.000 subscribers (with all functionalities)

With Laposta, you can send newsletters to up to 2.000 subscribers (up to 12.000 newsletters per month) completely free of charge. And you can make use of nearly all the advanced features of our newsletter tool.

Your subscribers are the foundation of your campaign. You can easily import them into Laposta using Excel. We also provide several ready-made signup forms, which you can quickly connect to your website. Subscribers are automatically de-duplicated, and new information is automatically updated. For different target groups, you can create extra lists or segments. You can enrich your subscriber lists with as many fields as you like to make segmentation and personalization easy. Read more about managing your subscribers.

2. Extensive campaign options

Laposta includes a powerful yet easy-to-use drag & drop editor. You can start with your own template, use one of our ready-made templates, or have a custom template developed for you. All templates are available to every user.

With the drag & drop editor, you’ll have access to plenty of features that even professional designers will appreciate. And of course, you can also automate your email marketing with our comprehensive automation tool. Automation - an advanced version of an autoresponder - is fully available to all Laposta users.

3. Laposta takes privacy seriously

With Laposta, you can comply with all GDPR requirements. Every user has access to a data processing agreement, which can be signed directly within the platform. All our servers are located in the Netherlands, and we are ISO 27001 certified, which provides you with the assurance of careful data management.

In addition, you can protect your recipients’ privacy by choosing to anonymize your campaign results and statistics at three different levels.

4. Developed in the Netherlands, designed for Dutch organizations

Laposta was created and developed in the Netherlands, with a strong focus on quality and reliability. Everything is available in Dutch, but we equally support our international customers with a comprehensive knowledge base, responsive email support, and dedicated phone support. Our goal is to help both Dutch and international users succeed and to keep improving Laposta for all.